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Digital Transformation and Business Innovation: A Bibliometric Review and Strategic Research Agenda

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Volume 2, Issue 1,  Article Number: 261002 (2026) 

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Kajal Sejwani1,* ORCID logo  | Ruchi Jain1 ORCID logo 

1IIS (deemed to be) University, Jaipur – 302020, Rajasthan (India)
*Corresponding Author: kajalsejwani067@gmail.co

Received: 28 December 2025 | Revised: 18 January 2026

Accepted: 22 January 2026 | Published Online: 30 January 2026

DOI: https://doi.org/10.5281/zenodo.18358053

© 2026 The Authors, under a Creative Commons license, Published by Scholarly Publication

Abstract

In this paper, we present a bibliometric analysis of research conducted between 2015-2022 regarding digital transformation (DT) and business innovation (BI) that has addressed sustainability and ESG-related themes. We utilized bibliographic information from the Scopus database utilizing the Title-Abstract-Keywords (TITLE-ABS-KEY) search query for ‘digital transformation’ AND ‘business innovation’. Using the PRISMA Guidelines for conducting systematic reviews, we conducted a review of 168 peer-reviewed journal articles that were identified during the search process. Analyses of keyword co-occurrences and citation performance were completed using VOSviewer via full counting with a minimum occurrence of 5. The analysis identified four primary clusters of literature related to DT & organizational change, industry 4.0 and competitiveness, technological innovation and implementation, and artificial intelligence driven sustainability. Temporal visualizations indicate increased scholarly interest in ESG and sustainability topics post-2019. The Business Model Theory is the interpretive lens utilized to analyze how the aforementioned clusters reflect how Digitally Enabled Firms (DEFs) create, deliver, and capture value through the mapped clusters of literature. We provide a replicable overview of the domain providing insights regarding how researchers can build upon our findings to develop a research agenda focused on sustainability governance, capability development, and cross region validation.

Keywords

Digital transformation, Business innovation, Bibliometric review, ESG, Business model theory

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Cite This Article

K. Sejwani and R. Jain, “Digital Transformation and Business Innovation: A Bibliometric Review and Strategic Research Agenda,” Commercia 2(1) (2026) 261002. https://doi.org/10.5281/zenodo.18358053

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